Formula One Finally Found a Way to Get Americans to Care // Bloomberg Businessweek // May 2022
The posh, stodgy European sport has been transformed for the U.S. with a hit Netflix series, race car drivers on Twitch, and a Miami-meets-Vegas overhaul—and it’s working.
Big Hot Sauce Wants More Hot Sauce // Bloomberg Businessweek // January 2022
Spice king McCormick’s acquisitions of Frank’s RedHot and Cholula give it the edge to own “the next ketchup.”