Tesla Raises the Roof // June 2017
Tesla CEO Elon Musk's multibillion-dollar acquisition of his cousins’ sustainable-energy company, SolarCity, is totally logical—and hugely risky. Will Musk pull off another miracle?
Chipotle Eats Itself // November 2016
Chipotle Mexican Grill was a sizzling business with a red-hot stock until an E. coli outbreak derailed its future. Can a mission-based company make gobs of money and still save the world?
SpaceX vs. Blue Origin // August 2016
The fight to win the modern space race.
The Most Dangerous CEO in Sports // May 2016
Nigel Eccles's billion-dollar fantasy sports site, FanDuel, has more than a million regular players and partnerships with big-name sports teams. But is it legal?
Swipe Right // February 2016
After losing his job as CEO of Tinder, Sean Rad is back atop the controversial dating-app company. This time, will it be a better match?
I Ain't Afraid of No Ghosts // November 2015
Snapchat boasts 100 million daily users, has captured the rapt attention of the media and advertising worlds—and is wildly misunderstood. Here’s what everyone is missing.
Wake-Up Call // August 2015
Starbucks CEO Howard Schultz has always tried to do right by his company, his customers, and his country. So why did Race Together go so wrong?
The Messy Business of Reinventing Happiness // May 2015
Inside Disney's radical plan to modernize its cherished theme parks.
Under Fire // February 2015
Profits are elusive. Investors are unhappy. So what is Amazon CEO Jeff Bezos's real vision for his company's future?
To the Max // November 2014
Max Levchin founded PayPal and helped launch Yelp. His new startup wants to make credit cards obsolete.
Hatched // October 2014
Apple vet Tony Fadell didn't need to sell his startup to Google. But their combined powers might spark a design revolution.
Back to Square One // September 2014
Jack Dorsey’s dazzling startup promised to transform the credit and finance industry with a sweeping, digitized vision of the future. After losing $100 million, has his company lost its edge?
Facebook Everywhere // August 2014
Mark Zuckerberg's audacious bid to rewire the app economy—and make his social network more relevant than ever.
Punk, Meet Rock // April 2014
How Brian Chesky, the millennial impresario behind Airbnb, teamed up with Chip Conley, the hotel industry's last black-sheep innovator, to build the world's largest hospitality brand.
The Lost Boy // September 2013
After 10 years, eight SXSWs, two startups, and zero dollars in profit, will Foursquare CEO Dennis Crowley ever find his way?
Big Shot // August 2013
Solve Facebook's mobile dilemma. Make a mint on Instagram's advertising without annoying 100 million users. No problem, right?
Deep Inside Taco Bell's Doritos Locos Taco // May 2013
From handshake deals to experiments at Home Depot, the history of Taco Bell’s disruptive faux cheese-dusted taco.
Nike // March 2013
How a culture of true believers launched a new pair of paradigm-shifting products.
Bauhaus Microsoft // October 2012
This fall, a billion PC users will wake up to a new desktop—Windows 8, a design revolution from the most unlikely of companies.