The Most Valuable Company (for Now) Is Having a Nadellaissance // Bloomberg Businessweek // May 2019 (co-written with Dina Bass)
Under Satya Nadella, Microsoft has more subscribers than Netflix, more cloud computing revenue than Google, and a near-trillion-dollar market cap.
Another Glorious Day in Trump’s Manufacturing Paradise // Bloomberg Businessweek // February 2019
The president has bragged about Foxconn’s factory in Wisconsin as a key trade war win. Insiders say it’s been dubious all along.
Inside Elon Musk’s Forgotten Gigafactory in Buffalo // Bloomberg Businessweek // November 2018 (co-written with Brian Eckhouse)
After $750 million in subsidies and years of delays, critics say the Tesla CEO hasn’t done enough for the Gigafactory 2 solar panel factory.
Where in the World is Larry Page? // Bloomberg Businessweek // September 2018 (co-written with Mark Bergen)
While Alphabet faces existential challenges, its co-founder is exercising his right to be forgotten.
Not another Yves Béhar Profile! // Fast Company magazine // August 2018
He helped lead a design revolution in business, but he hasn’t shared in the spoils like his rivals. As the designer himself jokes: “Whatever happened to Yves Béhar?”
“Did We Create This Monster?” How Twitter Turned Toxic // Fast Company magazine // May 2018
For years, the company’s zeal for free speech blinded it to safety concerns. Now it’s scrambling to make up for lost time.
The Future of Retail in the Age of Amazon // Fast Company magazine // January 2018
As Jeff Bezos’s juggernaut continues to grow, forward-thinking competitors are finding creative ways to succeed—and be what Amazon can never be.
The Other Jared // Fast Company magazine // November 2017
Jared Cohen, CEO of Google offshoot Jigsaw, is taking on ISIS, fake news, and toxic trolls.
Tesla Raises the Roof // Fast Company magazine // June 2017
Tesla CEO Elon Musk's multibillion-dollar acquisition of his cousins’ sustainable-energy company, SolarCity, is totally logical—and hugely risky. Will Musk pull off another miracle?
Chipotle Eats Itself // Fast Company magazine // November 2016
Chipotle Mexican Grill was a sizzling business with a red-hot stock until an E. coli outbreak derailed its future. Can a mission-based company make gobs of money and still save the world?
SpaceX vs. Blue Origin // Fast Company magazine // August 2016
The fight to win the modern space race.
The Most Dangerous CEO in Sports // Fast Company magazine // May 2016
Nigel Eccles's billion-dollar fantasy sports site, FanDuel, has more than a million regular players and partnerships with big-name sports teams. But is it legal?
Swipe Right // Fast Company magazine // February 2016
After losing his job as CEO of Tinder, Sean Rad is back atop the controversial dating-app company. This time, will it be a better match?
I Ain't Afraid of No Ghosts // Fast Company magazine // November 2015
Snapchat boasts 100 million daily users, has captured the rapt attention of the media and advertising worlds—and is wildly misunderstood. Here’s what everyone is missing.
Wake-Up Call // Fast Company magazine // August 2015
Starbucks CEO Howard Schultz has always tried to do right by his company, his customers, and his country. So why did Race Together go so wrong?
The Messy Business of Reinventing Happiness // Fast Company magazine // May 2015
Inside Disney's radical plan to modernize its cherished theme parks.
Under Fire // Fast Company magazine // February 2015
Profits are elusive. Investors are unhappy. So what is Amazon CEO Jeff Bezos's real vision for his company's future?
To the Max // Fast Company magazine // November 2014
Max Levchin founded PayPal and helped launch Yelp. His new startup wants to make credit cards obsolete.
Hatched // Fast Company magazine // October 2014
Apple vet Tony Fadell didn't need to sell his startup to Google. But their combined powers might spark a design revolution.
Back to Square One // Fast Company magazine // September 2014
Jack Dorsey’s dazzling startup promised to transform the credit and finance industry with a sweeping, digitized vision of the future. After losing $100 million, has his company lost its edge?
Facebook Everywhere // Fast Company magazine // August 2014
Mark Zuckerberg's audacious bid to rewire the app economy—and make his social network more relevant than ever.
Punk, Meet Rock // Fast Company magazine // April 2014
How Brian Chesky, the millennial impresario behind Airbnb, teamed up with Chip Conley, the hotel industry's last black-sheep innovator, to build the world's largest hospitality brand.
An Oral History of Apple Design // Fast Company magazine // October 2013 (co-reported with Max Chafkin)
The greatest business story of this generation is a design tale.
The Lost Boy // Fast Company magazine // September 2013
After 10 years, eight SXSWs, two startups, and zero dollars in profit, will Foursquare CEO Dennis Crowley ever find his way?
Big Shot // Fast Company magazine // August 2013
Solve Facebook's mobile dilemma. Make a mint on Instagram's advertising without annoying 100 million users. No problem, right?
Deep Inside Taco Bell's Doritos Locos Taco // Fast Company magazine // May 2013
From handshake deals to experiments at Home Depot, the history of Taco Bell’s disruptive faux cheese-dusted taco.
Nike // Fast Company magazine // March 2013
How a culture of true believers launched a new pair of paradigm-shifting products.
Bauhaus Microsoft // Fast Company magazine // October 2012
This fall, a billion PC users will wake up to a new desktop—Windows 8, a design revolution from the most unlikely of companies.